As Head of Content at Edge, I oversaw the social and digital strategy and execution for AAMI Insurance and Suncorp Super.
I managed teams that developed both daily newsroom and campaign content for AAMI Insurance, and created long form content for their web hub. Including:
Not Very Insurancey Campaign (Creative Director... and yes, that's my eldest 'Pea' in one of the videos!)
How to Future Proof Your Kids
10 Resolutions you Should be Making
I also executed the inspirational strategy behind Suncorp Super's Grey is the New Black campaign - encouraging people to stop waiting and start living. I crafted long form content including:
5 Habits of Highly Happy People
The Benefits of Being an Early Riser