Hunter Valley Magazine
I oversaw the delivery of the Hunter Valley magazine - definitely a pet project for this wine lover! In my role of Head of Content at Edge, we successfully relaunched the magazine, seeing an 83% readership increase after the first issue and 83% increase in ad revenue.
Integrating user stories and featuring the voices of the Valley - the legacies, history, intrigue and success - was key to the success behind the relaunch. The Hunter Valley is a passionate, inspiring area loved by those who visit and once the magazine reflected that, success was guaranteed.
Check out the magazine here (from Issue 5)