Digital & Editorial Strategies

Creating, proving and executing plans that deliver big results. 

Digital and Editorial Strategies

Whether you're a brand or business, growing and motivating audiences is always the goal

Whether you're a brand or business, growing and motivating audiences is always the goal


Creating focused and effective strategies that deliver big results

What I do:
Assess your brand or business goals and come up with an innovative and effective way to tell your story and expand your audience via the use of content. 

What I have done: 
As Head of Content at Edge Agency, I was responsible for the strategic development, creative direction and production of editorial and content plans for a wide variety of clients including Optus, AAMI, Suncorp Group, Petbarn/Greencross Vents, Costco, Lendlease, Aussie Home Loans and Hunter Valley. I managed the creative vision and development of accounts including Westpac, VW, Isuzu, Australia Post and P&O Cruises. 

In my role as Head of Digital at Endemol Australia, I established the first paid voting platform on Facebook, developed plans that saw us deliver market leading results - including having it be the most buzzed entertainment topic on Facebook in 2013, with over 750 000 fans. In 2014, we experienced the third consecutive YOY digital growth despite a smaller TV audience, with over 5 million unique users and upwards of 67 million page views on 

I've also managed the digital integration of TV shows such as Offspring, Legally Brown, Married at First Sight, Ready Steady Cook, Deal or No Deal, Puberty Blues and Gallipoli. I developed brand extensions that expanded the TV viewing experience and made it more interactive and engaging. This included developing Australia's first interactive drama app for Offspring with TEN, creating a digital board game, poker machine and scratch lottery experience for Deal or No Deal and original digital content for Legally Brown and Gallipoli that further extended the story online.